The Knowing Doing Gap

 One definition of insanity is “doing the same things and expecting different results.”

As change agents you must find the ways to "bridge" the gaps of CONFIDENCE and MOTIVATION!


And excellent article (outlining 16 things we can do to "make things" happen) is here.


The original article by Jeffrey Pfeffer and Robert I. Sutton (Harvard Business School Press 2000) is here.


Finally, as to WHY we often fall into this gap please read this article here.